$10 Million Android Bucks

I was watching Britts soccer practice last night and skimming through YouTube videos. I happened to find this Google Android Demo video:

Love the concept, but think the UI is horribly ugly. Free Software aspects are nice. Anyhow the kicker is that Google has squirreled away $10 million in funds to dole out to new fresh android applications. What is crazy is that I have seen virtually no press on this. What gives? THoughts?