Just Fucking Do It!

Just Fucking Do ItNike facing a losing battle to Reebok in the 1980’s hired advertising agency Wieden and Kennedy.  Dan Wieden reportedly said “You Nike guys, you just do it” during a meeting.  The rest is history.  The slogan is pretty incredible because it is as much anti-establishment as it is an empowering mantra. I think as entrepreneurs we can learn a lot from these few simple words.  In the same way athletes did when viewing Nike promo spots at the time.

STOP making excuses

STOP over thinking.

STOP worrying about what if’s.

STOP being afraid.

Most of all STOP stopping!

At Gangplank we meet with companies going through the incubation process every day for a stand-up meeting to share what’s going on and to aid in removing roadblocks standing in their way.  Beau Frusetta of Date Designer had a be struggling with approaching venues about advertising.  It was outside his comfort zone.  For several days we encouraged him with different ideas and approaches, but it wasn’t until Chase Granberry from Authority Labs finally spouted, “Just Fucking Do It”, that it really sank in.

Couching it that directly removed all the bullshit, hand holding and delaying.  At the next stand-up Beau reported that he went to five different venues and got excellent feedback.  Even though he didn’t make a sale, he was invigorated with a new excitement, infused with new energy and shared that it wasn’t half as bad as he anticipated.

The point is we fail a lot more than we succeed, but it’s okay because people (including ourselves) remember the successes more than the failures.  Babe Ruth and Barry Bonds both hit a lot of home runs (1,470), but they struck out twice as often (2,869).  People tend to forget the strikeouts.  Simply put, to succeed big you have to be willing to fail big.  I think this 30 second spot by Michael Jordan emphasizes it well.

So, if you want to be a 6x champion and 5x MVP, to own that succesful business or have financial independence.  Be willing to fail by not stopping and actually beginning or as Chase so eloquently put it  JUST FUCKING DO IT!

5 thoughts on “Just Fucking Do It!

  1. Seeing first hand the mantra of “just fucking do it” in play at Gangplank, I know both it’s power and genius. I think your inclusion of the Michael Jordan video was very pertinent.

  2. Reading Sunny’s comment, I thought he said “in *a* play at Gangplank.”

    Now I’m all excited for the Gangplank theater schedule!

  3. I know I have been failing on a couple of side projects lately by not “fucking doing it”, so thanks for the motivation and energy to get it done this weekend.

  4. […] of boxes, but I’m hoping that situation will be resolved soon…really just boils down to “just fucking do it”.  We’ll be having a house-warming party soon…let us get through the boxes and getting […]

  5. I am tempted to tattoo this blog post to my face so other people are forced to read it. However, I won’t just fucking do that… so instead I will just refer folks to your site instead.

    Thank you for this post… it’s a good motto. I wish more people would adopt it.