http://derekneighbors.com/2009/05/50-billion-available-to-mobile-innovators-iphone-bailout-plan/ Musings of a Mad Man (@dneighbors) Sat, 31 Mar 2012 17:55:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://derekneighbors.com/2009/05/50-billion-available-to-mobile-innovators-iphone-bailout-plan/comment-page-1/#comment-493 Peter Sullivan Sat, 16 May 2009 07:40:48 +0000 http://derekneighbors.com/?p=5956#comment-493 The beauty of local advertising, as opposed to its more national or international brethren, is that it's actually advertising *that people want*. Personally I'm nervous about downloading free apps - even useful ones - that are supported by advertising, as I have a low tolerance for intrusive ads. But a good iPhone app that aggregated local classified advertising (yard sale notices, realtor listings, local social events, plus the inevitable births, marriages and deaths) would be a completely different proposition. The beauty of local advertising, as opposed to its more national or international brethren, is that it’s actually advertising *that people want*. Personally I’m nervous about downloading free apps – even useful ones – that are supported by advertising, as I have a low tolerance for intrusive ads. But a good iPhone app that aggregated local classified advertising (yard sale notices, realtor listings, local social events, plus the inevitable births, marriages and deaths) would be a completely different proposition.

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