The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders by Scott M. Davis
My rating: 2 of 5 stars
Read the book at Discount Tire waiting for my tire to be repaired after picking it up at the library on impulse. The content was reasonable, but it was painfully written. This could have easily been a 7 part blog series instead of a book. Maybe if you are in a large fortune 500 company this is all radical thinking, but it seems par for the course in the world I live in.
More from Derek Neighbors
- Sunday Book Review: The Disappearing Spoon by Sam Kean
- Sunday Book Review : Click by Bill Tancer
- Sunday Book Review : The Element by Ken Robinson
- Sunday Book Review: Fierce Leadership by Susan Scott
- Sunday Book Review: The No Asshole Rule by Robert Sutton
You Might Also Be Interested In
- I was struck by the simplicity of this site (Brainfuel)
- Don’t shoot the puppy (Brainfuel)
- Book review: Agile Software Development by Alistair Cockburn (scrollinondubs)
