Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
My rating: 4 of 5 stars
Had no idea what to expect with this but I gravitate towards books about how the brain works. This was definitely a winner. I had never heard of neuro economics and this was a fascinating introduction. I am definitely going to see if Martin has other published works as the sheer data on the subject was incredible. Glad to see marketing turning into more of a science than the black voodoo art it currently seems to be.
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