The Brand Within by Daymond John
My rating: 4 of 5 stars
This book is interesting because Daymond doesn’t articulate very well the usage of new media, but he does have an excellent grasp on what it takes to propel a brand forward. The writing in the book left a lot to be desired and seemed to be repetitive at times, but the message was spot on. It was especially timely because I have been thinking a lot about what makes a brand success for the companies I am involved with as well as for my own personal brand.
