Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle by Daymond John
My rating: 2 of 5 stars
This book was very similar to his branding book, but nearly as good. This was much more the story of how FUBU rose to the top. For the most part is was poorly written and seemed more like ghetto bragging than anything meaningful. Which is sad because the last 25% of the book had some good messages for life and business. I really like Daymond John, but if this would have been my first introduction to him or FUBU I wouldn’t be at all impressed.
More from Derek Neighbors
- Sunday Book Review: The Disappearing Spoon by Sam Kean
- Sunday Book Review : The Brand Within by Daymond John
- Sunday Book Review : Heavier Than Heaven by Charles Cross
- Sunday Book Review : The Whuffie Factor by Tara Hunt
- Sunday Book Review: Beautiful Teams by Andrew Stellman
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