Rituals Help us Form Emotional Connections

Random note, likely from a book I read.  Loved the thought and the implication.

“In all my years helping companies develop and strengthen brands, there’s one thing I’ve seen time and time again: rituals help us form emotional connections with brands and products.”

“Whatever our exact ritual, the social act of eating together is important; it “reunites us with our tribe.”.  Transforming us form solitary beings to members of a group.”

I am reminded why I love breakfast everyday with my Integrum family.  Also, Startup BBQ and New Comer Lunch at Gangplank are special to me as well.

This entry was posted in Community, Creativity. Bookmark the permalink.

Comments are closed.