Political Bites : East Valley Partnership Brand Changing

Copyright Adam Balch

Copyright Adam Balch

Do you agree with the East Valley Partnership  changing the concept of “East Valley” to “Phoenix East Valley.” (Too much of a change, too little or  about right?)

No.  While there is a need to better highlight what is happening in the East Valley outside of Arizona moving to Phoenix East Valley provides little if any clarification when it comes to creating a strong brand.  I suspect it is pretty close to how people already view the name.  While it isn’t anything damaging, it certainly isn’t memorable or inspiring.  To be honest I am mildly amazed they didn’t call it Phoenix-Mesa.  They weren’t too embarrassed to put that on the airport.


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