My rating: 4 of 5 stars
Perman does a great job telling the In N Out story. The privately held company has always kept their business close to the chest. Starting out in Baldwin Park in the San Gabriel Valley next to my wife’s home town of Arcadia our love story (link) kind of follows along the lines of In N Out. Expanding our family to the Southwest over time.
The book is a great for anyone interested in business. The Snyders were solid entrepreneurs with their “Quality, Cleanliness and Service” mantra. They refused to grow fast, but instead grow smart. The story involves multiple generations changing hands and what it takes to have business continuity in the face of tragedy.
Perman tells the story of the family as much as the business, revealing extremely personal details never fully explored in the public before. You can’t help but fall in love the matriarch and feel the heart break as the family goes through the tragedies of life. If you love a good Double Double and like to learn from business success, read the book. If you hate meat or old ladies stay away!