Sunday Book Review – Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

Sway: The Irresistible Pull of Irrational BehaviorSway: The Irresistible Pull of Irrational Behavior by Ori Brafman
My rating: 4 of 5 stars

Ori always brings the thunder. No exceptions here. Unfortunately I read a lot in this space. There wasn’t really anything new here. Brafman has a clear and down to earth style that makes me wish I would have read this a lot sooner.

If you love to understand why people behave how they do and how people think, this is a solid read. Great for product people.

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