Sunday Book Review : Wittgenstein in 90 Minutes by Paul Strathern

Wittgenstein in 90 MinutesWittgenstein in 90 Minutes by Paul Strathern

My rating: 4 of 5 stars

Paul Strathern gives the 90 minute run down on the “last philosopher” Wittgenstein. I love the 90 minutes series for philosophers as it gives you a good idea of their background and careers while jumping into their most famous works. Wittgenstein like most the rest of his time seemed to toe the line between genius and crazy on a regular basis.

I was curious to learn of his relationship with philosopher Bertrand Russell as some how I missed the two were friends and exchanged ideas often. Wittgenstein came from a tremendously wealthy but disturbed family (three of his brothers committed suicide). Wittgenstein is one of the few philosophers that was truly original and summed up key thoughts into simple yet powerful postulates.

“God is Dead” – Friedrich Nietzsche
“I Think Therefore I am.” – René Descartes
“Whereof one cannot speak, thereof one must be silent.” – Ludwig Wittgenstein

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Sunday Book Review : The Start-up of You by Reid Hoffman

The Start-up of YouThe Start-up of You by Ben Casnocha Reid Hoffman

My rating: 5 of 5 stars

The title and cover made me think that this would for sure be a dud. When it started off all I could think was, “Shit why I am a listening to a book on how to get a job. FML.” I tend to finish a book if I start it so, kept with it past the first chapter. I am glad that I did. Reid Hoffman founder of LinkedIn and one of the ring leaders of the Pay Pal Mafia is full of wisdom. He drops enormous amounts of it in The Start-up of You. More importantly the wisdom is for much more than the job seeker.

This book is about the foundations of charting the course for own life. Setting out to follow your dreams and implement the strategies to get there while still providing a place to land if they all go horribly wrong. I love that a basis of the book is around “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” I find this to be so true to the essence of my world view.

Hoffman’s assertion that “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” rings true to the work I have done the past decade at Integrum and Gangplank. I am reminded also that “The fastest way to change yourself is to hang out with people who are already the way you want to be.” Who are you hanging out with today?

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Sunday Book Review : Enchantment by Guy Kawasaki

Enchantment: The Art of Changing Hearts, Minds, and ActionsEnchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

My rating: 4 of 5 stars

Who better than to talk about what makes a company or product enchanting than Guy Kawasaki. If you are building products or running a company this should be on your reading list. Kawasaki’s insider views from the start of Apple to the influence of Garage Ventures should be enough to make it worth picking up. It is easy to pass this book off as social media fluff, but I think that there are some gems buried within. Learn how to get DICEE, deliver and make your product truly enchanting.

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Sunday Book Review : Ahead of the Curve by Philip Delves Broughton

Ahead of the Curve: Two Years at Harvard Business SchoolAhead of the Curve: Two Years at Harvard Business School by Philip Delves Broughton

My rating: 3 of 5 stars

Former journalist Philip Broughton decided to take a turn in his career and learn business. What better place to do so than at Harvard Business School. He thought for sure doing so would put him Ahead of the Curve, but after two years he felt the truth needed to be told. This is his account of what it was like, what his peers were like and what opportunities existed for him on exit.

Philip is able to be light hearted and to the point. This gives a little peek into how the other half lives and what drives them. If you plan on going to HBS or are disappointed you didn’t get the chance but always dream about it, this book may be for you. It might give you a glance into what you missed or as the case might be, didn’t miss.

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Sunday Book Review : The Lean Startup by Eric Ries

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesThe Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

My rating: 5 of 5 stars

Eric Ries breaks down what startup success can look like and furthermore how it can be learned and replicated. Bringing forth the following principles.

1. Entrepreneurs are everywhere.
2. Entrepreneurship is management.
3. Validated learning.
4. Innovation accounting.
5. Build. Measure. Learn.

Items 1 and 5 are critical to how we think about innovation. This was a quick read that has influenced a lot of thinkers in the software startup scene. Well worth the read.

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Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Start with Why: How Great Leaders Inspire Everyone to Take ActionStart with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

My rating: 5 of 5 stars

Sinek’s Start with Why or his Golden Circle is probably already familiar to you in some fashion if you are in the technology or marketing industry. Start With Why is based on Simon’s powerful Golden Circle model and the question “Why?”. Ultimately getting to the bottom of how great leaders inspire everyone to take action. What makes Steve Jobs, Bill Gates and others so capable for leading their organizations to greatness? This is a simple look at how leaders should lead based in the tenets of biology.

“We follow those who lead, not for them, but for ourselves. And it’s those who start with ‘why’ that have the ability to inspire those around them or find others who inspire them.” — Simon Sinek

Golden Circle

Golden Circle

Sinek has a great TED Talk on the How Great Leaders Inspire Action. Check it out to get a feel for whether this book would be meaningful for you.

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Sin in the Second City: Madams, Ministers, Playboys, and the Battle for America’s Soul by Karen Abbott

Sin in the Second City: Madams, Ministers, Playboys, and the Battle for America's SoulSin in the Second City: Madams, Ministers, Playboys, and the Battle for America’s Soul by Karen Abbott

My rating: 4 of 5 stars

Karen Abbott walks us right into the parlors of the Everleigh Club. Giving us a sense of what it was like to be in the Levee district at the dawn of the last century. Adorning us with stories of Minna and Ada’s vicortian-era “butterflies” and the men they kept company with. The book reads like fiction telling the tale of the sisters Everleigh and their rise to fame (or infamy) in the Levee district. Abbott makes you feel like your were there as she vividly describes the brothel and the district, not to mention the characters that run amuck in it. It gives a detailed accounting of the Progressive Era reformers and their fight against “white slavery”, including the formation of the Bureau (later the FBI). I am looking forward to reading “American Rose” and “Liar, Temptress, Soldier, Spy” in the near future. If you are interested in history, but like it delivered a little less dry, Abbott will surely be a favorite.

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The Fountainhead by Ayn Rand

The FountainheadThe Fountainhead by Ayn Rand

My rating: 5 of 5 stars

The Fountainhead is more of a tome than a book, daunting to most I assume. I have not been a particular fan of Ayn Rand’s view of the world. My daughter ended up having to read this for AP English and I decided to read along. I figured a diatribe of Individualism and the smothering of Collectivism would have me disinterested in the book by the end of the first chapter.

I do have an affinity for architecture, so I figured I could slog through it one way or another. After all I had avoided reading the damn thing for 40 years already. By the end of the first chapter I was sucked in. I know many, even those that like the book, are not a fan of Ayn’s writing style, but I actually enjoyed it. There is a rawness and depth most writers lack.

I get sucked into great characters and this book is packed with them. Howard Roark the perfect protagonist. Wow. That is all I have to say about Howard. Wow. Peter Keating the poor sap caught up in it all. Dominique Francon a heroine that you won’t encounter often. Steadfast and strong except for her one weakness in the world. I haven’t read Fifty Shades of Grey, but I think this might have been the mid twentieth centuries version in many ways. Rape, sex, murder and destruction in ways unexpected. If this trio wasn’t enough throw in Gail Wynand and Roark’s antagonist, Ellsworth Toohey and you have the stuff movies are made of.

I won’t spoil it for you, but if you are a fan of philosophy this is a must read.

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In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman

In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the RulesIn-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman

My rating: 4 of 5 stars

Perman does a great job telling the In N Out story. The privately held company has always kept their business close to the chest. Starting out in Baldwin Park in the San Gabriel Valley next to my wife’s home town of Arcadia our love story (link) kind of follows along the lines of In N Out. Expanding our family to the Southwest over time.

The book is a great for anyone interested in business. The Snyders were solid entrepreneurs with their “Quality, Cleanliness and Service” mantra. They refused to grow fast, but instead grow smart. The story involves multiple generations changing hands and what it takes to have business continuity in the face of tragedy.

Perman tells the story of the family as much as the business, revealing extremely personal details never fully explored in the public before. You can’t help but fall in love the matriarch and feel the heart break as the family goes through the tragedies of life. If you love a good Double Double and like to learn from business success, read the book. If you hate meat or old ladies stay away!

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Sunday Book Review : The First 20 Minutes by Gretchen Reynolds

The First 20 Minutes: Surprising Science Reveals How We Can: Exercise Better, Train Smarter, Live LongerThe First 20 Minutes: Surprising Science Reveals How We Can: Exercise Better, Train Smarter, Live Longer by Gretchen Reynolds

My rating: 4 of 5 stars

Gretchen did a fabulous job challenging every major assumption, wives tale and commonly held belief that we have around exercising. Do you stretch before and after exercise before strenuous exercise? Do you carb load the day before an endurance event? Do you make sure to hydrate yourself frequently during that tennis match, marathon or soccer game? If so, you may be amazed at what modern science is telling you about many of these things.

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